Four winds gallery storefront
Four Winds wanted a storefront that was as unique as the products they feature. One of their main goals was to inform customers about the history behind their products, not just sell to them. The Volusion storefront focused on distinctive imagery and driving the user down the page with angled design elements.
Rather than a slideshow (which can be ineffective) the hero area is split into multiple zones. This allowed various products to be featured in a single glance. The sharp angles help drive the eye down to the information below.
The business still needed to promote it's physical store in addition to their online presence. Their hours, location and contact information take up a large portion of the footer to help customers find this easily.